With a distinct, dramatic style—and show-stopping talent—this campaign was created for people suffering from acute migraine who need immediate relief anytime, anywhere. All during Covid.
Directed by Academy Award® winner Errol Morris, this work shatters the expectation of using models and instead features real people and their authentic stories, showcasing BOTOX® Cosmetic as accessible to everyone.
A multi-channel effort to attract new donors to CSL Plasma, to surmount low brand and category awareness. The campaign tells the story of how donating plasma can lead to “brighter days” for both the individual and the patients who need life-saving plasma.